Core Web Vitals (CWV)
LCP
Largest Contentful Paint
Good: < 2.5sLoading Speed
INP
Interaction to Next Paint
Good: < 200msResponsiveness
CLS
Cumulative Layout Shift
Good: < 0.1Visual Stability
Crawl Budget & Robots.txt
Google has finite resources. Don't let it waste time crawling useless pages (admin panels, filters, parameters). Use robots.txt to guide the bot.
- Sitemap.xml submitted
- No orphaned pages
- Clean URL parameters
# robots.txt example
User-agent: *
Disallow: /admin/
Disallow: /checkout/
Disallow: /*?sort=
Sitemap: https://domain.com/sitemap.xml
Schema Markup (Structured Data)
Help Google understand your content context. Rich Snippets increase CTR.
Article
Product
FAQ
Review
Breadcrumb
LocalBusiness