Technical SEO Guide | 出海数字营销宝典

Technical SEO: Under the Hood

Core Web Vitals (CWV)

LCP

Largest Contentful Paint

Good: < 2.5sLoading Speed

INP

Interaction to Next Paint

Good: < 200msResponsiveness

CLS

Cumulative Layout Shift

Good: < 0.1Visual Stability

Crawl Budget & Robots.txt

Google has finite resources. Don't let it waste time crawling useless pages (admin panels, filters, parameters). Use robots.txt to guide the bot.

  • Sitemap.xml submitted
  • No orphaned pages
  • Clean URL parameters
# robots.txt example
User-agent: *
Disallow: /admin/
Disallow: /checkout/
Disallow: /*?sort=
Sitemap: https://domain.com/sitemap.xml

Schema Markup (Structured Data)

Help Google understand your content context. Rich Snippets increase CTR.

Article
Product
FAQ
Review
Breadcrumb
LocalBusiness