1. How Google Search Works
Google Search is a fully automated search engine that uses software known as 'web crawlers' that explore the web regularly to find pages to add to our index.
Crawling
Googlebot downloads text, images, and videos from pages it found on the internet.
Indexing
Google analyzes the text, images, and video files on the page, and stores the information in the Google index, which is a large database.
Serving
When a user searches on Google, Google returns information that's relevant to the user's query.
2. Help Google Find Your Content
The first step to getting your site on Google is to be sure that Google can find it. The best way to do this is to submit a Sitemap.
A sitemap is a file on your site that tells search engines about new or changed pages on your site.
Submit sitemap.xml via Search Console.
A robots.txt file tells search engines whether they can access and therefore crawl parts of your site.
Blocking useful pages in robots.txt.
3. Organize Your Site
URL Structure
Use readable URLs with keywords (e.g., /en/products/running-shoes) instead of ID-based ones (/p?id=123).
Breadcrumbs
A row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
4. Make Your Site Interesting & Useful
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.
5. Influence Search Appearance
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<title> Tag
Create unique, accurate page titles. Avoid vague titles like 'Home' or 'Untitled'.
Meta Description
Summarize the page content. Google might use this as the snippet in search results.
6. Optimize Your Images
Why Alt Text?
It provides a text alternative for search engines and screen readers. If an image fails to load, this text is displayed.
<img src="puppy.jpg" alt="Golden retriever puppy playing fetch" />7. Make Your Site Mobile-friendly
Most people searching on Google use a mobile device. Google uses mobile-first indexing.
Use Responsive Web Design so your site adapts to any device size.
8. Analyze & Promote
Google Search Console
Helps you monitor and maintain your site's presence in Google Search results.
Promotion
Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject.