Shopify SEO Mastery
How to rank your store despite Shopify's rigid URL structure.
Shopify is a powerhouse for e-commerce, but out of the box, it has some SEO quirks. This guide covers how to fix duplicate content issues, optimize collection pages, and handle the locked URL structure.
The Duplicate URL Problem
By default, Shopify creates two URLs for every product found inside a collection. This dilutes your ranking power.
Ensure your theme's liquid code points canonical tags to the root product URL.
Collection Page Power
Collections are often more important than products for ranking broad keywords (e.g., 'Mens Running Shoes').
Write unique descriptions for every collection (don't leave them empty).
Use manual collections for better control over sorting.
Fix the 'Vendor' field if it's generating thousands of low-quality pages.
Alt Text & File Names
Don't upload images named 'IMG_9921.jpg'. Rename them to 'mens-leather-wallet-black.jpg' before uploading. Add descriptive Alt Text in Shopify admin for accessibility and SEO.
DCIM1023.jpgvintage-denim-jacket-blue.jpg