Creating Helpful, People-First Content
Google's automated ranking systems are designed to present helpful, reliable information that's primarily created to benefit people, not to gain search engine rankings.
Self-Assessment
Do you have an existing or intended audience?
People-First ContentDoes your site have a primary focus?
People-First ContentAre you writing to a particular word count because you heard Google prefers it?
Search-Engine-First ContentAre you producing lots of content on many different topics?
Search-Engine-First ContentDoes the content provide original information, reporting, research, or analysis?
People-First ContentDoes the content leave readers feeling like they need to search again?
Search-Engine-First ContentE-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness.
ExperienceExpertiseAuthoritativenessTrust
Who, How, and Why
Make sure your content clearly indicates who created it, how it was created, and why it was created.
- Who: Clearly stated authorship.
- How: Process disclosure (e.g. AI used?).
- Why: Purpose is to help users.