The Topic Cluster Model
Search engines reward 'Topical Authority'. Instead of writing random blog posts, organize your content into clusters. A 'Pillar Page' covers the broad topic, linking out to 'Cluster Pages' that cover specific sub-topics.
Internal Linking Rule
Pillar Page ↔ Cluster Pages (Two-way linking).
Cluster Pages ↔ Cluster Pages (Related linking).
Pillar
Sub
Sub
Sub
Sub
Sub
Sub
Keyword Cannibalization
BAD
Competing Pages
Page A: "Best running shoes"
Page B: "Top running shoes guide"
Google doesn't know which one to rank. Both pages suffer.
GOOD
Consolidated Page
Master Guide: "Ultimate Running Shoes Guide 2026"
Merge similar content. Use 301 redirects for the old URLs.