Create UTM Link
Define where your traffic is coming from (GA4 compliant).
Ready to Generate
Enter your website URL and campaign details to see the tracking link here.
QR Code Generator
Enter your website URL and campaign details to see the tracking link here.
Recent Links
No History Yet
Generate your first UTM link to see it here.
More Than A Link Generator
Combining AI intelligence and design aesthetics for a complete marketing solution.
Gemini AI Understanding
Don't know what to fill? Tell AI your scenario, and it will generate standardized tags automatically.
Brand-Level QR Codes
Say goodbye to boring B&W. Gradients, fluid shapes, and logos supported.
One-Click Templates
Built-in presets for Google Ads, Facebook, Email, and more.
Local Privacy Vault
Your data is yours. All generation and history happen locally in your browser.
Real-time Validation
Auto-detect URL format and fix common errors like spaces or typos.
Seamless integrations
with your entire tech stack
Seamless integrations
with your entire tech stack
From basic rules to attribution analysis, master these 24 keys to build a perfect tracking system.
Avoid Special Characters
Do not use &, #, %, + in UTM parameters. They have special meanings in URLs and can break tracking.
&: Starts a new parameter.#: Anchor tag. Browsers do NOT send anything after # to the server.
Maintain Consistency
GA4 is case-sensitive. 'Facebook' and 'facebook' are treated as two different sources, splitting your data.
Use Underscores
Spaces are not allowed in URLs. Always use underscores (_) or hyphens (-) to replace spaces for cross-platform compatibility.
No PII in URLs
Never put Personal Identifiable Information (names, emails, phones) in UTM tags. It violates GDPR/CCPA and is visible to everyone.
GA4 Integration
Distinguish between 'Traffic Acquisition' (Session-scoped) and 'User Acquisition' (User-scoped) reports in GA4.
session_sourceWhere did this visit come from?first_user_sourceHow was this user acquired?Custom Channel Grouping
Create custom rules in GA4. Example: If source='tiktok' AND medium='video', group as 'Paid Social - Video'.
source = 'tiktok'UTM & CRM Sync
Calculate real ROI. Add hidden fields to your lead forms to capture UTM parameters and pass them to Salesforce/HubSpot.
Multi-touch Attribution
Move beyond 'Last Click'. Use Data-Driven Attribution to value assisting channels (like blog posts) in the conversion path.
Automated Reporting
Connect GA4 to Looker Studio. Schedule automated weekly emails to stakeholders summarizing channel performance.
Cross-device Tracking
Implement User-ID. Stitch together a user's journey from a mobile ad click to a desktop purchase.
Social Media Best Practices
Unify the Source name (e.g., instagram), but use Medium or Content to distinguish exact placement.
- Bio Link
content=bio_link - Story
content=story
Email Heatmap Tracking
Use utm_content to distinguish link positions within an email. Analyze if users click the top logo or the bottom button more.
Paid Ads & Dynamic Tags
For Google Ads or Meta, don't manually tag every keyword. Use platform dynamic parameters (ValueTrack) to auto-fill.
utm_term={keyword}utm_content={{ad.name}}Hierarchical Structure
Name like you code. Use 'region_product_initiative' structure to allow powerful Regex filtering in Analytics.
Partner & Affiliate
Track relationships clearly. Use Source for the partner name and Campaign for the deal type (e.g., affiliate, influencer).
Offline & QR Codes
Print materials cannot be edited. Always use a 'Redirect Strategy': Point QR code to a Short Link (bit.ly), which then redirects to the long UTM link.
Content Marketing
Distinguish format and topic. Use Medium for type (blog, ebook, webinar) and Campaign for the topic (seo_guide_2024).
A/B Test Tracking
Track creative performance accurately. Keep source/medium constant and use utm_content to distinguish variants.
content=blue_ctacontent=red_ctaSeasonal Tagging
Include year and season (e.g., spring_2023) to enable historical comparison and Year-over-Year (YoY) analysis.
Create UTM Dictionary
Establish an internal UTM dictionary (Excel/Notion) to standardize naming across all channels and ensure team consistency.
Regular Review
Review UTM data quarterly. Don't just look at clicks; check Bounce Rate and Conversion Rate to optimize ROI.
Automate Generation
Reduce human error. Use our 'Quick Templates' or AI suggestions to automate the creation process.
Avoid Long URLs
Keep parameters concise. Extremely long URLs might get truncated in SMS. Use shorteners (bit.ly) when necessary.
Check 301 Redirects
If your site auto-redirects from http to https, ensure UTM parameters persist. Test by visiting the link and checking if tags remain in the address bar.
Strictly Prohibited: Tagging Internal Links
Never use UTMs for links between pages within your own site (e.g., Home -> Product Page). This resets the session and loses the original traffic source.
Trusted by Marketers
Over 10,000+ growth experts use our tool to optimize their campaign tracking.
"The best UTM tool I've ever used. Gemini AI suggestions are spot on, especially for managing dozens of channels. The naming conventions are a lifesaver!"
Alex Chen
Senior Growth Hacker
"The QR code feature is stunning! I used to use separate tools, but now I can generate branded, liquid-style QR codes right alongside my links."
Sarah Wu
Brand Manager
"Love the local history vault. I don't want campaign data on 3rd party servers. This tool runs entirely in the browser—secure and convenient."
David Zhang
E-commerce Director